I'm Rachel
Founder, baker and lifelong rule breaker in the kitchen. Allergies hit our family hard, mine and my daughter’s, and the options out there were bland or risky. So I didn’t tweak a recipe. I tore up the rulebook. I signed the lease on a 2,000 m² industrial unit in Ayrshire and built a dedicated allergen-free bakery from scratch. No big investors. No shortcuts. Just a clear goal: cookies that include everyone and taste unreal.
We passed our SALSA audit, put rigorous systems behind the rebel flavour, and started supplying frozen cookie pucks to operators across the UK. I’m now the Scottish Ambassador for the British Business Bank’s Start Up Loans programme, proof that backing belief matters. This bakery is what happens when you refuse to play small.
How we stay allergen safe
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Dedicated site: none of the 14 major allergens come through the door. We don’t “manage” allergens - we remove the risk entirely.
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Controlled suppliers, strict checks and structured paperwork. Documented HACCP, full traceability and verification at every step.
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Capacity up to 10,000 cookies a day, with care for every tray. Frozen format keeps it consistent, safe and easy for foodservice.
Our Rebel values
- Taste first. Always. If it doesn’t taste brilliant, it doesn’t ship.
- Safe and joyful. Food should include, not exclude.
- Inclusive, not “other”. No pity purchases, just great cookies for everyone.
- No beige energy. Bold flavour, rebel bakes, zero boredom.
- Total transparency. Real standards, no shortcuts.
Our Rebel Mission
Our aim is simple: make allergen-safe cookies normal in hospitality, not a niche afterthought. We’re building the go-to choice for cafés, caterers and wholesalers across the UK, backed by tight standards and easy ops. Then we’ll grow the range, because cookies are just the start. Above all, we’re here to prove inclusive food can sit proudly beside anything on the counter, sell on taste first, and keep every guest confidently included.
Built on graft, pink gloves and a refusal to play small.
The Rebel stockists
The power of NO!
Explore The Rebel Baker
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Our Cookies
Four crowd-pleasers, all free from the top 14 allergens, ready to go from freezer to tray to till in minutes. Big flavour, soft centres, clean paperwork and no training headaches. Explore the range, pick your mix and get a consistent, inclusive cookie offer on every shift.
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Why Rebel
Cookies that sell, not excuses. We’re a dedicated allergen-free bakery, SALSA accredited, with documented controls and zero faff for your team. Proper flavour, no cross-contamination drama, and a setup that keeps service fast and inclusive.
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Stock Our Cookies
Frozen cookie pucks for trade that go freezer to tray to till in minutes. Consistent bakes, less waste and no training required, built for cafés, caterers and distributors. Inclusive without compromise - the easy win for your menu, and your customers.
We are SALSA accredited
Our SALSA accreditation backs up what you taste: consistent, allergen-safe cookies built for foodservice. Clear specs, clean docs and an operation that stands up to scrutiny.